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Our appreciation to Shane Connolly for this valuable information

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How to Achieve Better Website ROI (Return on Investment) - Email Marketing by Shane Connolly

The internet is full of under performing websites. A couple of years ago the owners probably spent money on their new website, without fully understanding why they had a website. A fully functioning website should achieve certain objectives, but many achieve nothing. These websites have very little traffic and produce no revenue. As it stands these website are a complete waste of time and money. To make matters worse, the owners have become disillusioned with their site and do not want to 'waste' even more money improving it.

Email marketing is an effective way to improve a websites return on investment (ROI). It's a simple, affordable way to increase the revenue potential of a website. Email is free, so its a perfect way to advertise and contact potential and existing customers. The ideal situation is to be able to contact groups of people by email, offering them your products. However, you can't just send out random emails. If you do, you could get accused of spamming, and you don't want that to happen.

Email marketing is a simple but very effective strategy. An opt-in form is displayed on a web page or web pages. An opt-in form is a small form that collects visitor details, normally the visitors name and email address. These 2 pieces of information are enough to allow you to contact this visitor when you want to. As more people 'opt-in', you will be building what many call an opt-in list.

An opt-in list is stored in a software program called an autoresponder. Autoresponders can be programmed to send emails automatically to a list. If your list is large, you can make sales you would not have been able to make, if you had no list. Visit successful websites, and there's a good chance you will see an opt-in box in a prominent part of the web page. A top quality autoresponder will definitely improve the ROI of most websites.

To your success,

Shane Connolly

For more information on email marketing visit http://emarketing-help.com/autoresponder

Article Source: http://EzineArticles.com/?expert=Shane_Connolly

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