Content Marketing. Understand the Why and How
Original article at About.com
By Laura Lake
Are you using content to market your business?
Content is king. I know, you have heard it and if you have not I am afraid you have had your head in the sand and it is time to dig it out. It is true content is very important when it comes to marketing and I am going to show you why.
I know that the majority of people hate to write and I have to be honest when we mention to clients that content is important they often look at us with a look that could kill. I understand, honest. We are all wearing different hats, we are all busy beyond belief and now I just added one more thing to your plate. I love to write, I know that is not everyone's passion. Believe me I get it. However, with that being said I think when you understand the value in content you will want to start writing immediately or at least outsource it so you can begin using content to market your business.
Content has the ability to leave a longer impression than any other type of marketing method. Do you know why?
If the content is relevant and valuable to the reader and it keeps their attention, it i is non-interrupted marketing. It means you have their attention, and they are listening.
Consider the last article you read that held you captive, more than likely if the content was doing its job you wanted to learn more about the writer. What company did they work for? What was their experience? Where could you find more information?
Can you think of an article that made you feel that way and think that way? If so, you were just sucked into content marketing.
Like all areas of marketing there is a strategy to effective content marketing and if you do not do it right you could fail miserable leaving consumers with a bad taste for you company in their mouth. Take a few moments and learn the why and how of content marketing, you will be glad you did.
And here is some community information for people who think outside the box. You will gain valuable information on a work at home business.
Work at home can happen for you, if you are motivated. Now, there is a work at home community that you can work with and gather as much information that you need to succeed. The community name is Tomorrow's Home Business social community and is located at this address http://tomorrowshomebusiness.ning.com.
In this work at home community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a couple of RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in the world. There is something here in this community for everyone.
Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!
When you become a member of Tomorrow's Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.
A work at home community for people wanting to find out more information on starting their own work at home business.
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Creator of Tomorrows Home Business Social Community
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You can email me at: firstname.lastname@example.org